Unspent co-op is the quiet failure of most programs. The dealer did not know the balance, could not find the artwork, or gave up on the claim form. We run the side of the program that faces the dealer, and we measure ourselves on utilization.
Available, pending, and expiring funds, every time they log in. No calling the rep. No monthly statement to wait for.
Templates for print, direct mail, digital, and signage, already compliant. The dealer adds their name, address, hours, and a local offer where the brand allows it.
Search, social, streaming audio, direct mail by radius or territory, signage, promo items. Paid from the fund balance at checkout, with the brand's participation share applied automatically.
Some dealers want to place everything themselves. Some want us to plan and place it for them. Both draw on the same fund and the same templates. Our team handles the assisted path and answers the phone for everyone: a support desk by phone, email and in-portal chat, onboarding and training for every location, help with templates and orders, and claims assistance. Not a ticket queue.
Locations below 50% utilization with 60 days left hear from us, and so does their regional manager. Expiring money is the brand's local presence going unused.
| The old way still the industry standard | Co-Op Managers |
|---|---|
| The help desk explains how to fill out the claim form. | There is no claim form. |
| Dealers email the administrator for artwork and wait for a file. | Artwork is in the portal, already sized for the media they are buying. |
| Dealers are told to use an approved agency, then reconcile the agency's invoice with their claim. | Agency-assisted buys run through the same checkout as self-serve. One record. |
| Utilization is reported at year end, after the funds have expired. | Utilization is watched monthly, and low spenders are contacted while there is still time. |
A program review walks through your current rules, where the manual work is, and what disappears when the program runs on Co-Op Command.