We do everything a co-op administrator does: set the rules, hold the funds, process the claims, support the dealers, protect the brand, report the results. The other administrators do it with approval queues, envelopes, and checks. We do it on Co-Op Command, where every one of those steps was settled during configuration and never comes up again.
Source: 1,286 manufacturer co-op plans with published terms, RECAS/CoopConnect data, analyzed by Co-Op Managers.
The process they built is still how most programs run: a dealer makes an ad, someone approves it, the dealer mails proof, someone checks it, and a check goes out. It is careful work. It is also a century old, and every step of it exists because nobody could see what the dealer did. We can.
Same responsibility. Same accountability to the brand. None of the machinery that made co-op slow.
Each one is a page of its own. Together they are the service.
We translate your program into configuration: how funds accrue, who qualifies, what media and products are eligible, when balances expire. Set once, applied to every location automatically.
Because every ad comes from your approved templates and every buy runs through the system, there is nothing to pre-approve and nothing to prove afterward. The claim is complete when the ad runs.
Dealers see their balance, pick a campaign, and go. Our team answers the phone when they need help. Utilization goes up because spending is easy.
Logo placement, product imagery, no competing brands, pricing rules, eligible media. All of it lives in the templates and program parameters, so a non-compliant ad cannot be produced.
Every dollar traceable from accrual to spend to result. Monthly statements for dealers, roll-ups for corporate, and reimbursement data your finance team can post without reconciling.
We import your dealers, balances, and rules, configure the program, and run it in parallel until you are comfortable switching. Most programs are live in weeks.
We are not a single service you take as-is. You can hire us for the administration, the execution, or both — and if you keep your program manual, we still make the manual part faster.
We run your program. You fund it, we do everything else: rules, claims, dealer support, compliance, reporting. Your dealers deal with us, not a spreadsheet or an inbox.
You keep administering the program your way. We make sure the dollars actually get spent — checkout, media buying, print and promo ordering — so approved funds turn into real campaigns instead of expiring unused.
We administer the program and we are the system it runs on. This is the option that removes the manual work entirely: no claim form, no approval queue, no reconciliation, because the same platform that approves the spend is the one that spends it.
Prefer to keep your current manual process — dealers submit, someone reviews, a check goes out? We can run that too, just automated: AI does the first pass on every approval and every claim, checked against your rules and the proof submitted, and a human auditor confirms the result before anything is paid. Move to Co-Op Command instead, and that entire step disappears — there is no claim to submit, because there is nothing left to prove after the fact.
| The old way still the industry standard | Co-Op Managers |
|---|---|
| A dealer designs an ad and submits it for prior approval. Someone at the administrator reviews it against the brand rules, usually within 48 hours, often with revisions. | Dealers choose from templates the brand approved during setup. Logo, product, copy zones, and pricing rules are locked. There is no ad to review. |
| After the ad runs, the dealer gathers a paid invoice, tearsheet, affidavit, or screenshot and mails or uploads a claim within 60 days. | The system placed the buy or printed the piece, so it already holds the invoice and the proof. The claim completes when the ad runs. |
| A claims processor checks the paperwork, matches it to the approval, verifies the balance, and issues a check or credit memo. | Eligibility, balance, media type, and claim window were verified before the purchase. Reimbursement data posts to your accounting feed. |
| Monthly, someone reconciles what was approved against what was actually spent across the fund tool, the agency, and the print vendor. | Approval and purchase are the same event in one ledger. There is nothing to reconcile. |
| Dealers call the administrator to ask what their balance is. | Dealers see their balance, pending items, and expiring funds every time they log in. |
We contract with whoever owns the program: usually the brand, sometimes a distributor or wholesaler running co-op for the tier below. We built a page for each side of the relationship, because a program only works if dealers, retailers, distributors, and wholesalers actually use it. Those are the four availability categories manufacturers write into their plans.
Franchise and dealer networks: automotive, equipment, powersports, home services.
Read more →Independent stores carrying co-op brands: hardware, garden, jewelry, sporting goods, eyewear.
Read more →Two-tier channels where the manufacturer sees the distributor and the distributor sees the dealer.
Read more →Middle-tier sellers who buy from distributors and sell to retailers, and get co-op only when a plan says so.
Read more →Most programs are funded by the brand. Some are run by a distributor or a wholesaler for the dealers below them. Either way, the program owner sets the rules once, every tier below sees one portal and one balance, and nobody fills out a claim form. You fund it and read the reports; everything in between is ours.
Get a program review →A program review walks through your current rules, where the manual work is, and what disappears when the program runs on Co-Op Command.