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Co-Op Command

One system. Three jobs that usually take three vendors.

Fund management, media buying and physical ordering, and brand control reporting are almost always sold as separate products. In Co-Op Command, they're one ledger — because that's the only way the numbers stay honest.

Where to Start

Go deep on the piece that matters most to you.

Each of the four areas below has its own page with the full feature list, but they all draw from the same fund balance and the same claim record.

01 / Manage the Fund

Fund Management

Automated accrual and budgeting, guided claims, multi-tier approval routing, real-time balances, proof-of-performance, and reporting on fund utilization and ROI.

Explore Fund Management → 02 / Put Dollars to Work

Media & Ordering

Self-service digital ad buying, agency-assisted media planning, direct mail built on real geography, promotional goods, print-on-demand, and checkout.

Explore Media & Ordering → 03 / Keep Brand Control

Brand Control

Creative guardrails, roll-up and drill-down reporting, print and coupon attribution, and the franchise-specific tooling that keeps a growing network consistent.

Explore Brand Control → 04 / Connect Your Systems

Integrations & Data

Bynder, Salesforce, BuilderTrend, Snowflake, single sign-on, accounting and every media platform, as defined integrations with a written scope, plus an open API and full data export.

Explore Integrations →
The Shape of the Problem

Three jobs, one ledger — not three logins.

Most organizations end up running a fund-administration tool, a media-buying or agency relationship, and a separate reporting process, then reconciling all three by hand at month's end. The pattern repeats everywhere co-op or local marketing dollars flow out to a network of locations: a fund gets allocated in one system, spent through a different vendor or agency, and reported on in a spreadsheet nobody fully trusts. Every handoff is a place where a number can drift from what actually happened.

One balance drives every decision

The same available-balance figure a location sees before buying a Google campaign is the one corporate sees when reviewing utilization — never two numbers to reconcile.

Approval and purchase are the same event

A claim doesn't get approved in one place and spent in another. The sign-off and the transaction happen in the same flow, so nothing gets spent without a paper trail.

Reporting reflects what happened, not what was requested

Utilization and ROI numbers come from completed transactions and attached proof-of-performance, not from budget requests that may or may not have gone through.

System of Record
Ledger

Fund Management

Allocation → Accrual → Claims → Approval

Spend

Media & Ordering

Ad Buying → Direct Mail → Promo Goods → Checkout

Reporting

Brand Control

Compliance → Proof → Attribution → ROI

One Team, One Login

Fund, spend, and reporting — everyone looking at the same screen.

A walkthrough usually means finance, marketing, and a regional lead in the same room, because for the first time all three see the same number at the same time.

Network Overview
F
Finance Utilization & ROI
M
Marketing Campaign performance
R
Regional Lead Territory balances
Same Number, Every View $1.94M YTD
One source of truth
See It

Fourteen screens. One ledger. The brand configures, the channel executes.

Real screens from Co-Op Command: the dealer portal on the left, the brand console on the right. Every rule in the plan is a setting; every order carries its own proof.

Dealer dashboard. Live balance, pending and expiring funds, accrual by product line, campaigns suggested against money that expires.
Dealer dashboardLive balance, pending and expiring funds, accrual by product line, campaigns suggested against money that expires.
Program rules (brand console). Accrual, participation, caps, eligibility, documents and every medium’s proof rule, configured once.
Program rules (brand console)Accrual, participation, caps, eligibility, documents and every medium’s proof rule, configured once.
Campaign builder. Locked brand and product zones, open dealer zones, rules checked before checkout. Rendered per medium.
Campaign builderLocked brand and product zones, open dealer zones, rules checked before checkout. Rendered per medium.
Template library (brand console). Approved once, rendered for every medium, never reviewed again.
Template library (brand console)Approved once, rendered for every medium, never reviewed again.
Media & options. Every medium a dealer can buy with eligibility, share and proof rule loaded from the plan.
Media & optionsEvery medium a dealer can buy with eligibility, share and proof rule loaded from the plan.
Utilization (brand console). Money that ran, by region and medium; low spenders worked before funds expire; month-end that posts, not reconciles.
Utilization (brand console)Money that ran, by region and medium; low spenders worked before funds expire; month-end that posts, not reconciles.
Direct mail by radius. Homes around the store, not a zip list, with the brand’s postage and list rules applied.
Direct mail by radiusHomes around the store, not a zip list, with the brand’s postage and list rules applied.
Claims for outside purchases. Bought outside the portal? Budget, approved, pending and match by location, with the claims that need attention.
Claims for outside purchasesBought outside the portal? Budget, approved, pending and match by location, with the claims that need attention.
Submit a claim. Invoice, media type, vendor and the proof the program requires for that medium, with the rules checked before anyone reads it.
Submit a claimInvoice, media type, vendor and the proof the program requires for that medium, with the rules checked before anyone reads it.
Claim review (brand console). Every rule check shown passed, files attached, approve by name or return with a reason. Decision logged and sent back.
Claim review (brand console)Every rule check shown passed, files attached, approve by name or return with a reason. Decision logged and sent back.
Store claims & budget. Every claim for a location: source, proof on file, fund share and status, next to portal orders already approved at checkout.
Store claims & budgetEvery claim for a location: source, proof on file, fund share and status, next to portal orders already approved at checkout.
Orders & proof. Every order carries its proof. There is nothing to claim.
Orders & proofEvery order carries its proof. There is nothing to claim.
Trade-show kits. Approved once, shipped to the show with a prepaid return label, shipped back, reused.
Trade-show kitsApproved once, shipped to the show with a prepaid return label, shipped back, reused.
Documents & signatures. Agreements, authorizations, acknowledgments and affidavits signed in the portal, enforced before a dollar moves.
Documents & signaturesAgreements, authorizations, acknowledgments and affidavits signed in the portal, enforced before a dollar moves.
All Media

If a dealer can buy it, the program can fund it.

Search, social, streaming, TV, radio, direct mail, billboards, receipt tape, rink boards, banner planes. Every medium carries its own rate, cap, proof rule, and approval status, loaded from the brand’s plan. 85% of active plans fund digital today; the paperwork everyone else uses was designed for print.

See every medium →
See It Together

Walk through fund to spend to report, live.

The clearest way to see how the three pieces connect is a walkthrough using a program that looks like yours.

Request a Demo → Start With Fund Management