02 / Media & Ordering
A fund that just sits there doesn't help anyone. Co-Op Command is where operators actually buy the media, order the goods, and produce the materials those dollars are meant to fund.
No separate vendor invoice, no external checkout. A location moves from an approved fund balance straight into a real purchase — media, print, or promo — in the same system.
Not every location wants the same level of involvement. Some want to run their own campaigns; others want it handled. Both paths exist in the same system, against the same fund balance.
Local teams set a budget and flight dates directly against connected ad accounts. Saving the campaign is what launches it — no separate agency handoff, no waiting on someone else's queue.
Campaigns are tied to live, connected ad accounts rather than a budget request that gets manually executed elsewhere — Co-Op Command is the buying tool, not a pass-through to one.
Locations that would rather hand off strategy and execution can use full-service media planning and buying instead — available side by side with the self-service path, not as a separate product.
Most direct mail tools stop there. This one targets by radius, territory shape, or market boundary — the geographic infrastructure that decides whether mail spend actually reaches the right households around a location.
Draw a radius around a specific address, target a defined territory shape, or work within a market boundary — not a flat list of zip codes that may only loosely match the area a location actually serves.
Build, save, and reuse target lists tied to specific locations or campaigns, rather than rebuilding a mailing list by hand for every send.
This geo-targeting layer underpins direct mail today, but it's the same infrastructure that powers territory mapping and site-selection tools elsewhere in the platform.
Ordering branded materials shouldn't mean a separate vendor invoice to track down and reconcile against the fund later.
Order branded apparel, signage, and marketing materials from an approved catalog scoped to what a brand allows — not a generic merch site disconnected from brand rules.
Materials that need to be produced fresh per order — signage, localized print pieces — generate on demand instead of requiring a minimum print run sitting in a warehouse.
Physical goods checkout draws directly from the available fund balance — no separate payment method, no external invoice to reconcile against the fund after the fact.
Orders move through a real fulfillment workflow with shipping cost handling and SKU-level inventory tracking — not just an order confirmation with no visibility after that.
Franchisees ordering promotional items aren't locked into a single preselected supplier — they can choose between multiple vendors for the same category of goods.
Local ads and materials get customized within pre-built, brand-compliant templates and zones, so local teams have creative flexibility without going off-brand.
Whatever a location needs to order — print, promo, or digital — it comes from the same approved catalog, scoped to what a brand allows.
Nearly half of published co-op plans exclude production, talent, or agency fees, and more than a third have a specific rule about postage and mailing lists. Co-Op Command itemizes every order into cost categories so the fund pays exactly what the program allows.
The net media or placement cost. Reimbursable in every program; the participation split applies here first.
Direct mail orders break out printing, postage, and list cost as separate lines. Each program says which of the three its fund covers. A brand that reimburses postage and one that does not can both run the same mailer.
Template-based creative carries no production cost, so most programs never see this line. Where agency-assisted buys or custom work carry fees, they are itemized and, by default, paid by the location rather than the fund unless the program allows them.
Every order shows the reimbursable total, the non-reimbursable total, and the split between fund and location. Finance sees it at the order level and rolled up across the network.
Digital, broadcast, out-of-home, direct mail, print, point of purchase, events, and the physical materials a location runs day to day on, including branded apparel and promotional items. Which categories are turned on per tier is corporate's call. The full list of what we fund, including the unusual ones →
Postcards, self-mailers, targeted lists, variable data, automated fulfillment to a location's door.
Shared-mail programs, inserts, shoppers, and newspaper or magazine display when the plan and the market call for it.
Yard signs, window clings, banners, spec sheets, and business cards — ordered, printed, and shipped direct.
In-location displays and takeaway materials tied to active campaigns and promotions.
Staff apparel and giveaway items ordered from a brand-approved catalog, not a generic merch site.
Pre-planned booth graphics, banners, literature and apparel, approved once, shipped to the show with a prepaid return label, and reused. Consumables restocked per event. How the trade-show kit works →
Self-service or agency-assisted buying across the standard digital media mix, from the same checkout.
Traditional and streaming audio buys, planned and tracked alongside every other channel in one place. Station affidavits and scripts are collected with the buy as proof of performance.
Local broadcast and cable schedules placed through the same checkout, with airtime affidavits captured against the order. Eligible in 79% of published co-op plans, and one of the least-used because of the paperwork.
Both options exist side by side. Locations that want to self-serve set budgets and flight dates directly against connected ad accounts. Locations that would rather hand it off use agency-assisted planning instead — no separate system required for either path.
Targeting is built on real geography — radius, territory shape, and market boundary — rather than a flat list of zip codes, so mail spend reaches the households that actually surround a given location.
No. The catalog, print-on-demand production, checkout, and fulfillment tracking all run in the same platform, paid directly from the fund balance — no external invoice to reconcile afterward.
Yes. Postage, printing, and list cost are separate lines on every mail order. Your program rule decides which lines the fund pays and which the location pays, and the location sees both amounts before confirming.
No — the same underlying geographic infrastructure that powers direct mail radius and territory targeting also supports site-selection and territory-mapping tools elsewhere in the platform.
Spend is only useful if it's visible. Here's how compliance, attribution, and roll-up reporting tie the whole loop together.